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YOUNG ONES MORNING BUZZ

YOUNG ONES

MORNING BUZZ

ALL EPISODES

MORNING BUZZ

MONDAY, MAY 13 TUESDAY, MAY 14 WEDNESDAY, MAY 15 THURSDAY, MAY 16 FRIDAY, MAY 17

MONDAY, MAY 13

WE'RE ALL MAD HERE

Chris Sojka
Co-Founder & CCO Madwell

The "mad" in "Madwell" is no accident. It's a clarion call to outsiders, misfits, and wild rotini shaped souls tired of living in a square peg world. We've always believed in bringing your whole self to work and using your whole brain, whatever that looks like. A few years ago this approach to working became known as accepting "neurodiversity," an understanding that our gray matter, our internal worlds, differ just as much as our physical bodies or external worlds. The incredible thing is that all those little differences add up to reams of creativity and heaps of business potential. If you know how to navigate them.

Special report: Allegra Airways

Anthony Chelvanathan
CCO, Edelman Canada

Member Feature

Peter Phobia
Illustrator & Animator

WATCH

TUESDAY, MAY 14

Rewrite the Path into Advertising

Tom DeMetriou
EVP, Executive Creative Director

Sam Bonds
SVP, Creative

For years, the most direct path into a great creative gig in the ad industry has involved costly portfolio schools and secondary degrees that cater to privileged people from specific backgrounds. Not surprisingly, the result has been a lack of diversity in our industry.

With this in mind, award-winning creative leaders Sam Bonds and Tom Demetriou imagined an entirely new approach grounded in real-world experience, which led to the launch of BarkleyOKRP’s Creative Accelerator program. This wildly successful program gives aspiring creatives the opportunity to join the agency, not as an intern, but in a salaried year-long training program that provides core craft and strategic skills, mentorship, and support in gaining full-time employment (often with BarkleyOKRP). Join us for a discussion on solving the diversity issue once and for all and see if a program like BarkleyOKRP’s could be right for your agency.

Special report: TBA

Dyana So
Senior Strategist, Deep End; 160over90

Member Feature

Stefanie Brückler
Creative Director & Designer

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WEDNESDAY, MAY 15

Embrace the Unknowns with AI

Will McGinness
Partner/CCO, Venables Bell + Partners

PJ Pereira
Founder/Creative Chairman, Pereira O’Dell + Co-Founder, Silverside AI

Sherina Florence
ECD at Large

Today’s creatives have incredible new technologies and tools at their fingertips, now integrated into their daily work and process. It’s an entirely new world of possibilities that is literally evolving and expanding by the minute, bringing an onslaught of new opportunities, though also a sense of overwhelm and fear for many. So, how to navigate this wild and crazy time? Hear from creative trailblazers Will McGinness, Sherina Florence, and PJ Pereira on how they are embracing emerging tech and all of the unknowns, messiness, and chaos that comes with it. Learn how to cultivate an explorer mindset that will help you enjoy the ride and enhance your creativity, why play and experimentation should be central to your approach, and ultimately get excited to be a part of shaping this awesome moment in time.

Special report:
Beyond the Illusion of Success

Valeria Moreiro
Co-Founder, Creative Director

Milton Gonzalez
Co-Founder, Creative Director

Member Feature

Francisco de Deus
Photographer & Creative Maker

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THURSDAY, MAY 16

The Sound Effect

Damien Escobar
Global Chief Music Officer, Havas

Damien Escobar has dedicated over two decades to studying the profound emotional effects of music has on listeners. As a two-time Emmy Award-winning violinist who recently topped the Billboard charts, he’s intimately connected to the power of sound. Recognizing its potential to positively influence audiences, Damien leverages his expertise to assist brands in crafting their unique sound stories, significantly enhancing their cultural impact. During his guest appearance on the Morning Buzz with the One Club, Damien will discuss his inspiring journey and pioneering role as the newly appointed Global Chief Music Officer at Havas. Damien will also outline his vision for the newly established Art of Sound expertise division and explore the beneficial impacts of music in advertising.

Special report:
Just say the damn thing.

Danielle Hawley
Global Head of Creative & Brand, Uber

Member Feature

Dominic Bodden
Illustrator & Animator

WATCH

FRIDAY, MAY 17

The New Culture of Community

Jordan Randall
Global Integrated Marketing Communications, TikTok

We've come a long way from traditional media to social media, and now we're in the era of culture media. TikTok communities feel like close-knit spaces where users feel safe and connected. Whether it's #FarmTok, #CleanTok, or #FilmTok, every subculture has a home on TikTok, and joining is easy—no gatekeeping required. But how can brands tap into this niche mindset, and what does it mean for creatives?